Mad Men Season 4

Time Line: November 1964-October 1965

Plot:   Almost a year has gone since the dismantlement of Sterling Cooper and formation of the new Sterling Cooper Draper Pryce agency.   Times are rapidly changing in the US and this is clearly reflected in the story line and behaviour by the main protagonists as well as their surroundings with the new more modern office in the Time Life Building.

 

Sterling Cooper Draper Pryce (SCDP) now a start-up has to compete with major and mid size agencies whilst beginning almost from scratch. This leads to constant frictions between the over prudent and frequently misunderstood Lane Pryce and some of the old timer executives more accustomed to a lavish lifestyle, namely Roger Sterling. SCDP still relies heavily on Lucky Strike as their main source of income to survive and to attract new business. This creates even further friction since Roger who without paying too much attention to his duties remains indispensable due to his tight personal relation with the tobacco giant’s president. The agency aims at internationalising its business and pitches to Honda to advertise their motorbikes much to Roger’s disapproval who doesn’t want to do business with Japanese companies after Pearl Harbour.   Don continues to be the main power horse at the firm and its main attraction for potential customers. On a personal side he is paying his previous excesses dearly and despite still excelling creatively, his personal life is a mess and is incredibly unhappy outside of work.

After almost two years of having agreed to join them in the newly found SCDP Roger has to bear the unbearable news that Lucky Strike are definitely breaking their business relationship with them, which puts the entire company on the brink of foreclosure. The founding partners have to undergo considerable financial sacrifices where they have to put thousands of dollars each to save the company whilst massive layoffs occur. This leads to Don taking one his defining moments with a bold move publishing an ad in the New York Times called “The Letter” where he openly criticises the tobacco industry thus closing the doors to any possibility of any other tobacco company doing business with them in the future. Despite risking the company’s future this bold move puts their name further on the map and may be the one thing that saves them on the long run.

Don Draper (John Hamm) – Don, now one of the founding partners at SCDP continues to be one the most respected figures in the advertising industry. He continues to be a leading figure at his firm, revered by his clients for his creative genius and envied by his competitors. Yet his divorce gets the better off him personally. He doesn’t know how to cope with his new life outside of work, living in a small, dull apartment in the Village and decides to either stay late at work or go through alcohol binges. He also begins to sleep with prostitutes and dating shallow younger women. During his Christmas vacation he decides to visit his dear friend Anna in Los Angeles on his way to Acapulco but when he learns she has cancer (unbeknownst to her) decides to stay with her and help her out at home.  After some months, when she passes away, he is visibly affected breaking down in tears in front of Peggy.

His relationship with Peggy continues to be a contradictory balance between a mentor and an abusive superior. It is only after she openly confronts him about his overbearing nature that he decides to back off a bit with her.

Neither he nor Betty know how to properly cope with their divorce and are openly hostile with each other, which obviously has a negative effect on their children. Sally, who suffers more than the rest escapes her home and ends up in Manhattan at Don’s office and pleads to stay with him, something which he has to turn down. After realising his binge drinking has gone out of control, he decides to take a grip on his life and takes up swimming, drinking less and begins to date Dr. Faye Miller, a psychologist who works for a market research consultancy which collaborates with the firm. Faye, despite being physically very similar to Betty (blonde, attractive) represents the embodiment of the emancipated professional woman. She is intelligent, independent and emotionally mature. For a while it seems she and Don make the perfect couple. Yet, on a late night at work, he sleeps with his newly appointed secretary Megan Calvé and a on personal trip to Los Angeles with his children he realises he has fallen in love with her and proposes her to marry him.

 

Peggy Olsen (Elizabeth Moss) – Despite her initial aversion to join Don at the newly found SCDP, Peggy finally acquiesces, aware of the pulling power his creative genius has. She is now one of the senior members of the creative department and is given more freedom and independence to do her work. Yet she still does not get the recognition she craves for, even when her ideas lead to award winning adverts. This lack of open appraisal from Don continues to gnaw at her. She has to endure working with the newly appointed Art Director, an unbearable and arrogant “jug head”, Stan Rizzo.

Like Don, she struggles to find happiness outside of work despite dating a new man, Mark, a well-meaning yet old fashioned and overbearing boyfriend. Being at the centre of a cultural change with more women gaining personal independence and professional influence she is seen admiring Faye Miller. She befriends Joyce, a photo editor and Abe, a liberal journalist working at the same building. She attends a clandestine beatnik party where she kisses Abe and slowly after begins to date him. Abe openly questions her profession in perpetuating mass consumerism which leads to an uncomfortable argument and the two stop dating for a while. Yet Peggy respects that he challenges her and admires his independent thinking.  One Summer day at a group outing at the beach, both of them rekindle their relationship.

Her relationship with Don continues to have the antagonistic nature it had previously. Despite Don’s promise to treat her more fairly when trying to convince her to join them at their new project, he still mixes displays of approval with hostile rudeness. One evening, (unbeknownst to Don) on her birthday she is forced to work late with him and after a tense series of arguments between both of them, she ends up breaking up with Mark and lashing out at Don for treating her poorly. This changes Don who begins to treat her more as an equal.

 

Pete Campbell (Vincent Kartheiser) – Pete with an admirable work ethic continues to be the sole source of new business. He is also one of the founding partners (albeit a junior one) of the new firm. With Roger Sterling’s careless management of their only account Lucky Strike, Pete fights on to bring new accounts like Honda or Sugarberry Ham. Yet despite all of his efforts, he is still not regarded on equal terms by the other partners. He is the only partner without his name on the wall. Some major decisions like bringing Ken Cosgrove (Pete’s nemesis) to work for the agency were made behind his back. His lack of personal charm obviously accounts for this, since despite all of his achievements like Don had predicted years back, no one really likes him.

Outside of the office, his wife, Trudy is finally pregnant and besides his initial disenchantment he seems content with the idea of having a child. His relationship with his in-laws is still awkward at times. He openly uses them to gain more business at the company and Tom who has sussed him out openly resents him when the two are alone.

 

Betty Draper (January Jones) – Betty, like Don is not aware of how to properly manage their divorce. This generation of parents seem to be the first one were divorces started to happen regularly and do not have an older reference to look upto. Much to Don and their children’s discomfort she continues to live in the same house she had with Don, this time with Henry. She is openly hostile with Don and pays her frustrations mostly with Sally whom she clearly sees as resembling Don in character. She is excessively domineering and asphyxiating towards her daughter, which leads her to escape her home and try and live in Manhattan with Don.

Roger Sterling (John Slattery) – Roger who grudgingly joins Don and Bert to form their new start-up a year back hasn’t given up on his careless lifestyle at the new firm. He shows a somewhat petty side to his personality with his jealousy of other prestigious names in the industry like Ogilvy and attempts to write his memoirs much to Don’s humour when he finds out.

In one of the season’s most revealing episodes “The Waldorf Stories”, the viewer learns of how Don starts working at Sterling Cooper. In a series of flashbacks, we see a younger Don attending Roger whilst working as a sales attendant at a fur shop. Don is impressed with Roger’s status as “an important man in an important company” and relentlessly tries to get an interview with him. One morning he tracks him down whilst going into work and convinces him to go for a drink, Roger ends up drunk and Don arrives the next morning to work for Sterling Cooper claiming that whilst inebriated Roger offers him a job as a copywriter. It is unclear whether this is true or whether Don made the offer up.

Being an old timer in the industry, Roger openly feels threatened by the young and relentless Pete and sabotages his meeting with Honda, which could have brought international business and prestige to the firm. His professional duties are sometimes left as simply getting drunk with clients during working hours. This careless attitude eventually lead to Lucky Strike to breaking off their professional relationship with SCDP leaving Roger in a very vulnerable position.

 

Joan Holloway/Harris (Christina Hendricks) – Joan is trying to form a family with her husband Greg. Being an instrumental part of the firm she acts as one Lane’s main supports managing the company’s finances. Like Pryce ,she is also pragmatic and helps to keep a tight control of the company’s numbers even in dire situations with the departure of Lucky Strike.

Unfortunately she has to endure the impertinence of one of the junior copywriters and the sexist workplace that looks the other way with his crude and vulgar jokes about her making it openly clear how some things have not changed.

She still harbours feelings for Roger and on a drunken night out, they have sex, which leads to an unplanned pregnancy. Despite him offering to pay for an abortion she ends up having the baby and vows not to reveal this secret to her husband who has left for Vietnam.

Lane Pryce (Jared Harris) – Now one of the founding partners at the firm, Lane continues to manage the finances with rigour and attention. He frowns upon any frivolous expenditure and is openly uncomfortable when they are forced to raise the budget for the office Christmas party. Outside of work he is having serious problems. His wife, who never found it easy to settle in New York has temporarily left him and gone back to London. He begins to date a black waitress much to his father shock, who savagely attacks him and coerces him to break it off and get back with his wife.

Sally Draper (Kieran Shipka) – Sally who is growing up as an independent young girl is going through a rough time dealing with her parents divorce. She misses her dear father and hates the idea of living in the same home with a different paternal figure. About to enter teenage she begins to feel curious about the female body and physical pleasure. Her mother instead of treating this as a natural change in her daughter chastises her and absurdly takes her to therapy.

When it comes to her visits to her father, she continues to champion for him, her admiration for her “daddy” has not waned one bit and is overly critical of the women he dates, like Faye Miller. For some reason she instantly trusts Megan more which moves Don to visualise Megan more than Faye as a possible life partner.

 

Mad Men Season 3

Time Line: April 1963-December 1963

Plot:   It has been six months since the Cuban Missile Crisis, which coincided with the purchase of Sterling Cooper by the British Agency PPL. Lane Pryce has been sent in from London to act as CFO. In a plan to cut costs, the agency is letting go of various members of the senior staff with tensions running high. Don is back with Betty but has not taken long in resuming his old habits and is once again cheating on her, firstly with an airhostess and later with Suzanne, his daughter’s teacher. At work, he is conscious of his growing importance. He came out better from the ultimatum he laid to PPL some months back and they ended up firing Duck Philips giving him more power within the organisation. He is trusted to visit clients without having to go with an account manager. He knows that clients sign with the agency and PPL’ s decision to buy them was directly linked to his creative genius. Meanwhile the agency continue to grow financially and successfully with the signing of major accounts like Jai Lai, John Deere and pitch to Hilton Hotels.

Yet the success of Sterling Cooper is not enough to bring the partners personal satisfaction.   Their new parent company treat them as their property “subtly” planning a business trip on the 4^th of July making them work on their National Holiday. They also learn disappointed that the main promotions will be reserved for their own top British executives. Towards the end of 1963 they learn that PPL is planning to sell them to McCann Erikson much to their shock and disapproval. Don who adamantly refuses to work for a huge corporation of their size comes up with a plan for him and the main employees of getting fired on purpose and so leave the agency freely to start over forming a new company.

 

Don Draper (Jon Hamm) – After considering quitting the agency, Don is now an even more quintessential part of Sterling Cooper. Professionally he continues to grow and at a party hosted by Roger Sterling and Jane Siegel, meets a mysterious stranger with whom he connects over a brief but friendly conversation at an unattended bar. Unbeknownst to Don, the stranger happens to be Conrad Hilton who will play a very important part in his life. Impressed by Don’s personal charm and self-confidence, he offers Don the chance to pitch to advertise some of his international hotels. Don puts his creative genius to work but more so over they connect on a personal level. Like Don, Conrad is a self made man from an impoverished past and instantly takes a liking to him filling in the role of a mentor and a father figure.

His personal life however continues to slide downhill, despite having promised Betty they would start over again with the pregnancy of their third child, he continues to cheat on her. He develops a strong attraction for Suzanne Farrell, Sally’s teacher at school and both begin a secret affair.   Much to his shock, Betty finds out about his secret identity as Dick Whitman and to avoid things from getting worse he breaks off the affair with Suzanne. His apologies and explanations towards Betty aren’t enough for his wife who finally divorces him.

Peggy Olsen (Elizabeth Moss) – Peggy continues to grow at Sterling Cooper as now one of the key creative writers at the firm. She has surpassed other male colleagues who have been at the company longer than she has like Paul who openly resent her. It is now quite clear that she has become Don’s favourite, yet his way of displaying his respect for her work is to ride her harder than the rest sometimes bordering on openly hostile. Outside of work she begins to have an affair with the ex- accounts director Duck Philips who besides his personal interest in her also attempts to woo her from Sterling Cooper and to work with him at Grey as a revenge from his ex-employers. The fact that she feels more appreciated by an outsider like Duck than her own boss leaves her frustrated and toys with the idea of leaving the agency.

Pete Campbell (Vincent Kartheiser) – Pete continues to excel at work at Sterling Cooper. His energy and enthusiasm bring in new accounts to the firm. Being a younger and more forward thinking man compared to most of his peers, including Don, he pushes to market a certain client’s TV brand within the black market, much to their shock and the telling off by his bosses. His rivalry with Ken Cosgrove continues to develop and PPL who become aware of this, promote both of them to Head of Accounts Services to see how they compete against each other. Whilst Ken sees it as an opportunity, Pete is dismayed and feels betrayed by the company. This was a position he has been coveting for years now and when he finally gets it, he is shocked to learn that he has to share it with his rival within the agency. Like Peggy he also begins to flirt with the idea of leaving the agency and begins to set interviews with other agencies.

Betty Draper (January Jones) – Betty pregnant with her third child has decided to start over again with Don. Yet it is clear that her devotion for him is gradually slipping away. She spends more time connecting with her father, a retired widower with Alzheimer who moves in with them. After some months living with the Drapers and shortly before her baby is born, her father passes away. Much to Don’s disgust she names their third child Eugene in her dad’s memory. On a business trip to Rome where she accompanies Don, the passion between the couple seems to rekindle only to fade back away upon their return to their dull daily life.

Feeling unappreciated by Don she develops an attraction towards a politician Henry Francis. After befriending each other and following the birth of Eugene, they begin a love affair, after finding out about Don’s secret identity she realises she doesn’t love him anymore and ends their marriage and beginning a new life with the more mature and attentive Henry.

 

Roger Sterling (John Slattery) – Roger who has begun a new life with Jane Siegel is increasingly seen as a frivolous man with little interest in his company and more drawn towards enjoying life. Don with whom he has always had a friendly relationship now sees him as foolish and slowly begins to distance himself from him. They soon begin to clash over Don seeing clients without consulting or involving the accounts team and his reticence to sign a contract upon Conrad Hilton’s request. Roger further angers Don by going behind his back to ask Betty to convince him to sign. PPL themselves have a (deliberate?) oversight by not including Roger in the company’s new organisational chart despite knowing full well he is one of the senior partners at the firm. In the end, in the wake of the decision whether to accept being absorbed by McCann or breaking free and starting afresh, Don realises Roger’s connection with Lucky Strike makes him indispensable and so both of them make peace to start afresh.

 

Joan Holloway/Harris (Christina Hendricks) – Joan now a married woman is spending her final weeks at Sterling Cooper. Her dream to start a family are getting closer yet shortly before leaving the agency she and her husband Greg are dismayed to learn that he has been denied the coveted surgeon position he has been training for. This leaves the couple in a difficult situation with her unemployed and he having to apply for a different field in medicine. She reaches out to Roger who helps her get a job at a department store. Unsurprisingly when Roger, Bert and Don make plans to start their own agency she is offered to re-join them.

 

Lane Pryce (Jared Harris) – Lane is a brilliant financial manager sent in by PPL to manage the finances and accounts of Sterling Cooper. He soon begins to cut costs wherever possible much to the disapproval of Don and other executives. The agency also fires old-timer employees like the senior Head of Accounts, Bert Peterson. Personally he finds it very hard to be accepted by the other employees. Even though he develops a strong interest in American culture and literature he is always perceived as a hostile outsider by the rest. His wife finds it very difficult to settle in New York missing her life in London, which makes his initial days tougher. Yet despite his efforts and achievements he finds himself unappreciated by his seniors at the London Headquarters who openly regard him as a pawn and decide to move him to Bombay once he is finally beginning to settle in.  This transfer is put on hold to his relief, following the freak accident of a top executive from PPL (Guy Mackendrick) on a business trip to their New York office. Upon knowing of PPL’s intentions to sell them to McCann Erickson and fully aware that his role is also on the line he accepts Don’s scheme to fire them, getting himself fired as well from head office and joins Don, Roger and Bert as one of the founding partners of their new agency (Sterling Cooper Draper Pryce).

 

Sally Draper (Kieran Shipka) – Sally begins to mature as an intelligent and inquisitive child. She shows her admiration for her teacher at school, Suzanne and woes to win her approval. She soon begins to bond with other grownups developing a very close relationship with her grandfather. She is shocked upon his death and finds it hard to accept the relative ease with which she perceives Don and Betty dealing with his death. Like her father she disapproves of her baby brother being named Gene and rejects him, imagining him to be the spirit of her grandfather. She also suffers greatly upon learning of her parents’ decision to get divorced.

 

Mad Men Season 2

Time Line: February 1962-November 1962

Plot: Season 2 focuses on the changing nature of American Society with the older more conservative generation slowly start to make space for the upcoming idealistic and beat youth. The storyline has jumped over a year since season 1. It also marks a society getting used to having a young and modern president like JF Kennedy.  The story shows the tremendous sadness and mourning the whole nation goes into following Marilyn Monroe’s suicide.

Since the signing of Herman “Duck” Philips as Head of Accounts Services the agency begins to flirt with bigger more ambitious accounts. Duck has not exactly lived up to his expectations creating a bitter antagonism between him and Don. Their constant frictions lead to ongoing power struggles between the Heads of Accounts and Creative. This obviously does not go unnoticed in the agency. The agency signs a star comedian to do a TV Spot for one of their accounts which turns out to be a commercial success but with very negative effects on Don’s personal life.

Outside of the office, the viewer is treated to learn more about the personal lives of the main characters. Betty has taken up a hobby horse riding and wants to be more involved accompanying Don on his business dinners. Sal Romano, a closeted homosexual who is the Art Director at Sterling Cooper begins to develop an emotional attraction to Ken Cosgrove, the youthful and easygoing account executive at the firm who has a talent for creative writing outside of advertising. Joan is engaged to a handsome doctor and Peggy is trying to fit in both professionally as a copywriter as well as personally in the agency despite still having to face constant obstacles and prejudices whilst balancing out an overbearing family who push her more to towards religion following her shocking pregnancy.

Don Draper (John Hamm) – Don now 36 and established Creative Director and partner at the agency has to deal with an unexpected power struggle with Herman “Duck” Philips. Ironically he is the one who recommended the agency they sign Duck a year before based on his international experience. He realises he is getting closer to 40 and has to grudgingly begin to accept younger creative writers simply because the clients like the idea and Duck insisted on it. He is also forced to fire Mohawk Airlines upon the behest of Duck who then starts to negotiate with American Airlines. Don is against the idea of letting go of a loyal customer simply “out of a wink from American Airlines” and deep inside knows the giant airline company are not taking Duck seriously. He is later forced to fire Freddie Rumsen due to his alcohol addiction, an older copywriter whom he esteems as a professional and personally.

His family life does not get any better from before and he begins to have an affair with the manager and wife of a TV comedian the agency has signed. The few times we see him content is in the company of his children, Bobby and Sally.  Betty this time confronts him when she finds out he is cheating on her and kicks him out of their home. His frustrations at work and personal disillusions lead to him to suddenly disappear for weeks in California on a business trip. In one of the series most revealing episodes he joins a group and wealthy hedonists and later goes to meet Anna Draper, (the widow of the real Don Draper). It is soon displayed that both Dick/Don and Anna have developed a strong friendship over the years. She understands him very well and encourages him to go back to New York to his wife.

Peggy Olsen (Elizabeth Moss) – Following her promotion as junior copywriter Peggy begins to show her incredible talent for copywriting. Yet she still has to face a sexist and sometimes hostile attitude from some of her co-workers. Her talent and tremendous work ethic however, do not go unnoticed in Don’s eyes who slowly begins to adopt her as a protégée and his favourite. Personally she still has to face the aftershock of her surprise pregnancy and labour more than a year before where being a single mother she was forced to give up her child in adoption. She is forced by her oppressive and old fashioned family to accompany them to church more often where she meets the new and young parish, who starts to develop an attraction for Peggy despite her lack of interest.

Pete Campbell (Vincent Kartheiser) – Pete is still excelling at work at Sterling Cooper. His ambition and zeal to bring in new accounts bring in added revenue to the firm. His progress is such that he is chosen to go to Los Angeles for an important business conference.  Yet outside of work his life is far from perfect of idyllic. He is trapped in marriage where he has to live up to other people’s expectations rather than pursue his own happiness. His wife is obsessed with having a child which blocks him, furthering her own frustration.   His father dies in a plane accident when he was flying with American Airlines, yet he does not display any outside pain or grievance due to the fact that their relation hardly had any affection and bordered on openly hostile at times. Such is his lack of connection with his father’s death that he accepts to pitch to American Airlines on behalf of Sterling Cooper shortly after the plane crash in order to win their business for the agency.

Betty Draper (January Jones) – Betty in an attempt to gain some control over her life has stopped seeing her therapist and begun a new hobby in horse riding. It is no coincidence that the control she has over a powerful and majestic animal gives her the reassurance she craves for and lacks with Don. She pushes to be more present in his business diners and in one of those evenings she learns the ugly truth that her husband is once again cheating on her. Whereas before she chose to suppress her anger, even her not acknowledging the ugly truth, Betty now has the strength to kick Don out of home.

Roger Sterling (John Slattery) – Following his double heart attack, Roger is now recovered and back in the agency albeit with a less involved role in the day-to-day operations. He is more involved actually in paying and surveying his daughter’s wedding, something, which at time frustrates him. He begins to envy older men with younger second wives or lovers and begins an affair with Jane, Don’s new secretary, a naïve materialistic and spoilt girl. He later divorces his wife Mona and begins an open relationship with Jane much to shock of his daughter and the disapproval of Don and Bert Cooper.

Joan Holloway (Christina Hendricks) – Joan has finally found a man who can provide her the life she desires, he does not work at the firm, or even in advertising, having a much nobler profession in medicine. He is handsome, ambitious and on paper seems a match made in heaven. Yet we soon find that her fiancée is not exactly perfect, being a petty jealous man capable of the ugliest of acts with Joan. At work she continues to command the secretaries, sometimes with severe discipline and upon Jane’s departure fills in temporarily as Don’s personal secretary, something both approve out of the mutual respect they have for each other.

Herman “Duck” Philips (Mark Moses) – Herman known as Duck is brought in to increase the revenue of the firm after Roger Sterling has to take a step back due to his health problems. He is in charge of Account Services and has up to now, not lived up to his expectations. He more often than not promises more than he is can deliver, something which irritates Don to no end since he is the one who recommended his signing. Don is further angered that Duck listens more to the clients than to him and forces his own agenda (signing new younger creative writers, firing Mohawk Airlines and then his copywriter Freddie). The truth about Duck is that he is a washed down salesman who had a previous breakdown in London due to his own problems with alcohol. His wife has left him and his children are openly uncomfortable in his company. His desperation to sign sooner or later become obvious to his clients who eventually decide not to go in his direction. Aware that the partners are not really satisfied with his performance he decides to scheme behind their backs for the sale of the company unbeknownst of the consequences it would have for him directly.

Ken Cosgorve (Aron Staton) – Ken, the likeable all American Account Executive continues to excel at the firm. His enthusiasm and positive nature help him bring in accounts for the agency, outside of work he continues to pursue his passion for fictional writing which sparks the jealousy of other executives like Pete or copywriters like Paul. In fact Pete openly sees him as him as a rival inside the firm and as his own nemesis. His talents and friendly demeanour do not go unnoticed with Sal Romano, the art director of the agency and a closet homosexual who begins to harbour a deep attraction for him.